Link Building for Business Websites: 12 Strategies That Work

Link building is important for business websites for several reasons:

1. Search engine rankings: As mentioned, backlinks are a major factor in search engine rankings. Websites with more high-quality backlinks are more likely to rank higher in search results, which can lead to increased traffic and sales.
2. Referral traffic: Backlinks not only improve your search rankings, but they can also drive targeted traffic to your website. When someone clicks on a backlink to your website, they are likely to be interested in your products or services, increasing the chances of a conversion.
3. Trust and credibility: Backlinks from reputable sources can increase the trust and credibility of your website in the eyes of both search engines and users. This can lead to higher conversion rates and repeat business.
4. Networking opportunities: Link building can also provide opportunities for networking and collaboration with other businesses and influencers in your industry. This can lead to additional exposure and opportunities for growth.

In summary, link building is an important aspect of SEO and online marketing for business websites. It can help improve search engine rankings, drive targeted traffic, increase trust and credibility, and provide networking opportunities.

Here are a few tips for creating content that is likely to attract links naturally:

1. Focus on a specific topic or problem: By providing in-depth information and solutions on a specific topic or problem, you can create content that is valuable and useful to your target audience.
2. Use data and research: Including data and research in your content can make it more credible and persuasive. This can increase the chances of it being shared and linked to.
3. Use compelling visuals: Visuals such as images, infographics, and videos can make your content more engaging and shareable.
4. Use a unique perspective: Offering a unique perspective or insights on a topic can make your content stand out and more likely to be shared and linked to.
5. Promote your content: In addition to creating high-quality content, it’s important to promote it through social media, email marketing, and other channels to increase its reach and chances of being discovered and linked to.

By following these tips, you can create content that is valuable, informative, and original, and that is more likely to attract links naturally.

How to create compelling content that is likely to be shared and linked to

1. Identify your target audience: Understanding the needs and interests of your target audience can help you create content that resonates with them and meets their needs.
2. Use a catchy and descriptive title: A good title can make your content more appealing and increase the chances of it being clicked on and shared.
3. Make it easy to read and navigate: Use formatting techniques such as headings, bullet points, and short paragraphs to make your content easy to read and scan.
4. Use images and other visuals: Visuals such as images, infographics, and videos can make your content more engaging and shareable.
5. Use examples and case studies: Including real-world examples and case studies can make your content more relatable and persuasive.
6. Use statistics and data: Including data and research in your content can make it more credible and persuasive.
7. Keep it up to date: Make sure your content is current and relevant. This can help it remain fresh and valuable over time.

You can create compelling content that way and it would be more likely to be shared and linked to.

2. Guest posting

1. Exposure: By publishing your content on someone else’s website or blog, you can expose your business and brand to a new audience. This can lead to increased traffic, sales, and awareness of your brand.
2. Backlinks: There is also many free link building sites and blogs allow you to include a link to your own website within your guest post. These links, known as backlinks, can help improve your search engine rankings and drive targeted traffic to your website.
3. Networking opportunities: Guest posting can also provide opportunities for networking and collaboration with other businesses and influencers in your industry. This can lead to additional exposure and opportunities for growth.
4. Improved writing skills: Writing guest posts can help you improve your writing skills and become a better communicator.
5. Increased credibility: By publishing your content on reputable websites and blogs, you can increase the credibility and authority of your business and brand.

Guest posting can be a valuable strategy for building exposure, acquiring backlinks, networking, improving writing skills, and increasing credibility.

Here are some guidelines for successful guest posting:

1. Choose the right outlets: It’s important to choose websites and blogs that are relevant to your business and industry. These outlets should also have a good reputation and a large audience.
2. Research the outlet’s guidelines: Many websites and blogs have specific guidelines for guest posts. Make sure to read and follow these guidelines to increase your chances of being accepted.
3. Craft a compelling pitch: Your pitch should include a brief overview of your article idea, why it would be a good fit for the outlet, and how it would benefit their audience. You should also include a brief overview of your background and qualifications.
4. Write a high-quality article: Once your pitch is accepted, make sure to write a high-quality article that is well-researched, informative, and engaging. This will increase the chances of it being accepted and shared.
5. Promote your article: After your article is published, make sure to promote it through your own channels, such as social media and email marketing, to increase its reach and visibility.

By following these guidelines, you can increase your chances of successful guest posting and the benefits it can bring.

Broken link building can be an effective way to acquire backlinks because it provides value to the website owner by fixing a problem on their site. It can also be a good way to build relationships with other website owners and editors in your industry.

Here are a few tips for using broken link building effectively:

1. Use a tool to find broken links: There are several link building tools available that can scan a website for broken links, such as Broken Link Checker and Check My Links.
2. Look for opportunities to provide value: When you find a broken link, consider whether your website has a relevant and useful resource that could be used as a replacement.
3. Contact the website owner or editor: Once you’ve found a broken link and identified a relevant resource on your own website, contact the website owner or editor to let them know about the broken link and suggest your resource as a replacement.
4. Follow up if necessary: If you don’t hear back from the website owner or editor, consider following up to remind them about the broken link and your suggested replacement.

Utilize the tips above for your broken link building technique to acquire backlinks and build relationships with other website owners and editors in your industry.

1. Use a tool to scan the website: There are several tools available that can scan a website for broken links, such as Broken Link Checker and Check My Links. These tools can help you quickly identify broken links on a website.
2. Check the website manually: You can also check for broken links manually by visiting each page of the website and clicking on each link to make sure it is working. This can be time-consuming, but it can be a good way to find broken links that may not be detected by a tool.
3. Contact the website owner or editor: Once you’ve identified a broken link, contact the website owner or editor to let them know about it and suggest a replacement. Make sure to include the specific URL of the broken link and the URL of your suggested replacement.
4. Follow up if necessary: If you don’t hear back from the website owner or editor, consider following up to remind them about the broken link and your suggested replacement.

Find and fix broken links on other websites and blogs and potentially acquire backlinks in the process.

4. Resource page link building

Here are a few tips for using resource pages to acquire backlinks:

1. Identify relevant resource pages: Use search engines and other tools to find resource pages that are relevant to your business or industry.
2. Check the page’s authority: Check the authority of the resource page using tools like Ahrefs or Majestic. This can help you identify pages that are likely to provide the most value in terms of backlinks.
3. Contact the page owner or editor: Once you’ve identified a relevant and authoritative resource page, contact the page owner or editor to request inclusion. Make sure to provide a brief description of your business or website and explain why it would be a valuable resource for their audience.
4. Follow up if necessary: If you don’t hear back from the page owner or editor, consider following up to remind them about your request for inclusion.

Use resource pages to acquire backlinks and increase the visibility and credibility of your business or website.

Here are some tips for finding and contacting relevant resource pages and pitching them for inclusion:

1. Use search engines and other tools: Use search engines and other tools, such as Ahrefs or Majestic, to find resource pages that are relevant to your business or industry.
2. Check the page’s authority: Check the authority of the resource page using tools like Ahrefs or Majestic. This can help you identify pages that are likely to provide the most value in terms of backlinks.
3. Look for contact information: Many resource pages will have a contact form or email address listed on the page. If not, try looking for the page owner or editor’s contact information on their website or through a search engine.
4. Craft a compelling pitch: Your pitch should include a brief overview of your business or website and why it would be a valuable resource for the page’s audience. Make sure to include the specific URL of your website and any other relevant information.
5. Follow up if necessary: If you don’t hear back from the page owner or editor, consider following up to remind them about your request for inclusion.

By following these tips, you can find and contact relevant resource pages and pitch them for inclusion, which can help you acquire valuable backlinks.

5. Infographic back link building

Infographics can be a useful tool for link building because they can be shared and linked to by other websites and bloggers. When an infographic is shared, it can bring traffic and backlinks to the website it was originally published on.

Here are a few tips for using infographics effectively for link building:

1. Create a high-quality infographic: Make sure your infographic is well-designed, informative, and visually appealing. This will increase the chances of it being shared and linked to.
2. Use data and research: Including data and research in your infographic can make it more credible and persuasive.
3. Promote your infographic: In addition to publishing your infographic on your own website, make sure to promote it through social media, email marketing, and other channels to increase its reach and visibility.
4. Reach out to other websites and bloggers: Contact other websites and bloggers in your industry to pitch your infographic for inclusion on their sites. Make sure to include a link to your infographic and explain why it would be a valuable resource for their audience.

By following these tips, you can use infographics effectively to attract backlinks and increase the visibility and credibility of your business or website.

1. Identify a relevant and interesting topic: Choose a topic that is relevant and interesting to your target audience and that provides value or solves a problem.
2. Use data and research: Including data and research in your infographic can make it more credible and persuasive.
3. Make it visually appealing: Use a clear and visually appealing design to make your infographic easy to understand and appealing to look at.
4. Use a catchy and descriptive title: A good title can make your infographic more appealing and increase the chances of it being clicked on and shared.
5. Promote your infographic: In addition to publishing your infographic on your own website, make sure to promote it through social media, email marketing, and other channels to increase its reach and visibility.
6. Reach out to other websites and bloggers: Contact other websites and bloggers in your industry to pitch your infographic for inclusion on their sites. Make sure to include a link to your infographic and explain why it would be a valuable resource for their audience.

By following these tips, you can create and promote infographics that are likely to be shared and linked to, which can help increase the visibility and credibility of your business or website.

Here are the steps for using the skyscraper technique:

1. Identify popular or successful content: Use tools like Ahrefs or BuzzSumo to find popular or successful content in your industry. Look for content that has a high number of backlinks and social media shares.
2. Analyze the content: Look for areas where the existing content could be improved or expanded upon. Consider what you could add to the content to make it even more valuable and useful.
3. Create something even better: Use the insights you gained from analyzing the existing content to create something even better. Make sure to include high-quality images, videos, data, and other visuals to make your content more engaging and shareable.
4. Promote your content: In addition to publishing your content on your own website, make sure to promote it through social media, email marketing, and other channels to increase its reach and visibility.

By following these steps, you can use the skyscraper technique to create valuable and useful content that is likely to attract backlinks from other websites and bloggers.

1. Tools: Use tools like Ahrefs or BuzzSumo to find popular or successful content in your industry.
2. Analyze the existing content: Look for areas where the existing content could be improved or expanded upon. Consider what you could add to the content to make it even more valuable and useful.
3. Create a detailed and comprehensive guide: Consider creating a detailed and comprehensive guide on a specific topic or problem. This can be a good way to provide a lot of value and attract backlinks.
4. Use data and research: Including data and research in your content can make it more credible and persuasive.
5. Use compelling visuals: Visuals such as images, infographics, and videos can make your content more engaging and shareable.
6. Use a unique perspective: Offering a unique perspective or insights on a topic can make your content stand out and more likely to be shared and linked to.

By following these tips, you can create content that is better than existing content and more likely to attract links.

7. Testimonial links

Value of testimonials and how they can be used to acquire backlinks

Testimonials are statements from customers or clients that praise a business, product, or service. Testimonials can be a valuable tool for link building because they can provide social proof and credibility to a business or website.

Here are a few ways that testimonials can be used to acquire backlinks:

1. Include testimonials on your website: Include testimonials on your website and link to the source of the testimonial, such as the customer’s website or social media profile. This can provide credibility to your business and may lead to backlinks from the customer’s website or profile.
2. Use testimonials in guest posts: When writing guest posts, consider including testimonials from customers or clients in the post. This can provide social proof and credibility to your content and may lead to backlinks from the website or blog where the guest post is published.
3. Share testimonials on social media: Sharing testimonials on social media can increase the visibility of your business and may lead to backlinks from users who share your content.

Overall, testimonials can be a valuable tool for link building because they can provide social proof and credibility to a business or website, which may lead to backlinks.

1. Identify businesses that you have worked with or have a good relationship with: Consider reaching out to businesses that you have worked with in the past or have a good relationship with. These businesses are more likely to be receptive to your request for a testimonial.
2. Look for businesses with relevant websites or social media profiles: Consider reaching out to businesses that have a relevant website or social media profile that could benefit from including a testimonial from your business.
3. Contact the business owner or representative: Once you’ve identified a business that you’d like to request a testimonial from, contact the owner or representative to request a testimonial. Make sure to explain how the testimonial will be used and why it would be valuable for the business.
4. Follow up if necessary: If you don’t hear back from the business owner or representative, consider following up to remind them about your request for a testimonial.

By following these tips, you can find and contact businesses to request testimonials and pitch them for inclusion on their websites, which can help acquire backlinks and increase the credibility of your business.

8. Partner link building

Discussion on the benefits of partnering with other businesses and how it can lead to backlinks

Here are a few ways that partnering with other businesses can lead to backlinks:

1. Include links on your website: If you partner with another business, consider including a link to their website on your own website. This can provide value to your visitors and may lead to a backlink from the partner’s website.
2. Share links on social media: Sharing links to your partner’s website or content on your social media profiles can increase the visibility of their business and may lead to backlinks from their social media profiles.
3. Include links in guest posts: If you write a guest post for a partner’s website or blog, consider including a link to your own website in the post. This can provide value to the partner’s audience and may lead to a backlink from their website.

Overall, partnering with other businesses can be a useful tool for link building because it can lead to backlinks from the partner’s website or social media profiles and increase the visibility of both businesses.

Guide to find and contact potential partners and pitch them for inclusion on their websites

1. Identify businesses that are relevant to your industry: Consider reaching out to businesses that are relevant to your industry and that could benefit from partnering with your business.
2. Research the business: Make sure to research the business and its website or social media profiles to understand their audience and what they might be interested in.
3. Contact the business owner or representative: Once you’ve identified a business that you’d like to partner with, contact the owner or representative to pitch your partnership idea. Make sure to explain how the partnership will benefit both businesses and how it will be mutually beneficial.
4. Follow up if necessary: If you don’t hear back from the business owner or representative, consider following up to remind them about your partnership pitch.

By following these tips, you can find and contact potential partners and pitch them for inclusion on their websites, which can help acquire backlinks and increase the visibility of your business.

9. Local link building

Here are a few benefits of local link building for businesses with a physical location:

1. Improved local search rankings: Local link building can help improve the ranking of a business in local search results, which can increase the visibility of the business to potential customers.
2. Increased credibility: Local link building can help increase the credibility of a business in the eyes of local consumers and search engines.
3. Greater exposure: Local link building can increase the exposure of a business to local audiences and potentially bring in new customers.

To effectively implement local link building, businesses should focus on acquiring backlinks from local websites, directories, and resources. These can include local news outlets, chamber of commerce websites, and local blogs. Businesses should also ensure that their website and online profiles are optimized for local search, including including relevant location-based keywords and information about their business.

Overall, local link building is an important aspect of search engine optimization for businesses with a physical location, as it can help improve local search rankings, increase credibility, and bring in new customers.

1. Use search engines and other tools: Use search engines and other tools, such as Ahrefs or Moz Local, to find local directories and websites that are relevant to your business.
2. Check the authority of the website or directory: Check the authority of the website or directory using tools like Ahrefs or Majestic. This can help you identify websites and directories that are likely to provide the most value in terms of backlinks.
3. Look for contact information: Many local directories and websites will have a contact form or email address listed on the page. If not, try looking for the page owner or editor’s contact information on their website or through a search engine.
4. Craft a compelling pitch: Your pitch should include a brief overview of your business and why it would be a valuable resource for the local directory or website. Make sure to include the specific URL of your website and any other relevant information.
5. Follow up if necessary: If you don’t hear back from the website owner or editor, consider following up to remind them about your request for inclusion.

By following these tips, you can find and contact local directories and websites to request inclusion and backlinks, which can help increase the visibility and credibility of your business in local search results.

10. Social media link building

Here are a few ways to use social media effectively for link building:

1. Share valuable and informative content: Share valuable and informative content on your social media profiles that is likely to be shared and linked to by others. This can include blog posts, infographics, videos, and other types of content.
2. Engage with other users: Engage with other users on social media by commenting on their posts, sharing their content, and participating in relevant conversations. This can help increase the visibility of your business and potentially lead to backlinks.
3. Use hashtags: Use relevant hashtags when sharing content on social media to make it more discoverable by users who are interested in your industry or topic.
4. Use social media to promote guest posts: If you write a guest post for another website or blog, use your social media profiles to promote the post and increase its reach and visibility.

Overall, social media can be a useful tool for link building because it can help increase the visibility and reach of your content and potentially lead to backlinks from other websites and blogs. By sharing valuable and informative content, engaging with other users, using hashtags, and promoting guest posts, you can use social media effectively for link building.

Here are some tips for using social media to share and promote content, connect with influencers, and acquire backlinks:

1. Share valuable and informative content: Share valuable and informative content on your social media profiles that is likely to be shared and linked to by others. This can include blog posts, infographics, videos, and other types of content.
2. Engage with other users: Engage with other users on social media by commenting on their posts, sharing their content, and participating in relevant conversations. This can help increase the visibility of your business and potentially lead to backlinks.
3. Connect with influencers: Connect with influencers in your industry by following them on social media and engaging with their content. This can help increase the visibility of your business and potentially lead to backlinks.
4. Use hashtags: Use relevant hashtags when sharing content on social media to make it more discoverable by users who are interested in your industry or topic.
5. Use social media to promote guest posts: If you write a guest post for another website or blog, use your social media profiles to promote the post and increase its reach and visibility.

By following these tips, you can use social media to share and promote content, connect with influencers, and acquire backlinks. This can help increase the visibility and credibility of your business or website.

11. Blogger outreach

Here are the steps for using blogger outreach to acquire backlinks:

1. Identify relevant bloggers and influencers: Use tools like Ahrefs or BuzzSumo to find bloggers and influencers in your industry who have a high number of followers and backlinks.
2. Research the blogger or influencer: Make sure to research the blogger or influencer to understand their audience and what types of content they typically share.
3. Craft a compelling pitch: Your pitch should include a brief overview of your business or content and why it would be a valuable resource for the blogger or influencer’s audience. Make sure to include the specific URL of your website or content and any other relevant information.
4. Follow up if necessary: If you don’t hear back from the blogger or influencer, consider following up to remind them about your pitch.

By following these steps, you can use blogger outreach to acquire backlinks and increase the visibility and credibility of your business or website. It is important to approach blogger outreach with a genuine interest in building relationships and providing value, rather than just focusing on acquiring backlinks.

1. Use tools like Ahrefs or BuzzSumo: To find bloggers and influencers in your industry who have a high number of followers and backlinks.
2. Research the blogger or influencer: Make sure to research the blogger or influencer to understand their audience and what types of content they typically share.
3. Look for contact information: Many bloggers and influencers will have a contact form or email address listed on their website or social media profile. If not, try looking for the page owner or editor’s contact information on their website or through a search engine.
4. Craft a compelling pitch: Your pitch should include a brief overview of your business or content and why it would be a valuable resource for the blogger or influencer’s audience. Make sure to include the specific URL of your website or content and any other relevant information.
5. Follow up if necessary: If you don’t hear back from the blogger or influencer, consider following up to remind them about your pitch.

By following these tips, you can find and contact relevant bloggers and pitch them for inclusion, which can help acquire backlinks and increase the visibility of your business or website. It is important to approach blogger outreach with a genuine interest in building relationships and providing value, rather than just focusing on acquiring backlinks.

12. Public relations

Here are a few ways to use PR effectively for link building:

1. Create a strong press release: A press release is a written statement that provides information about a company or organization to the media. A strong press release should include relevant and newsworthy information and be well-written and well-structured.
2. Identify relevant media outlets: Identify media outlets that are relevant to your industry and that are likely to be interested in your press release.
3. Contact the media: Contact the media outlets identified in step 2 to pitch your press release. Make sure to follow the guidelines and formatting requirements for each outlet.
4. Follow up if necessary: If you don’t hear back from the media outlets, consider following up to remind them about your press release.

By following these steps, you can use PR effectively for link building and increase the visibility and credibility of your business or website. It is important to approach PR with a focus on providing value and building relationships with media outlets, rather than just focusing on acquiring backlinks.

1. Create a strong press release: A press release is a written statement that provides information about a company or organization to the media. A strong press release should include relevant and newsworthy information and be well-written and well-structured.
2. Identify relevant media outlets: Identify media outlets that are relevant to your industry and that are likely to be interested in your press release.
3. Contact the media: Contact the media outlets identified in step 2 to pitch your press release. Make sure to follow the guidelines and formatting requirements for each outlet.
4. Follow up if necessary: If you don’t hear back from the media outlets, consider following up to remind them about your press release.
5. Build relationships with media outlets: Consider building relationships with media outlets by following their content, commenting on their articles, and sharing their content on social media. This can help increase the chances that they will cover your press release and potentially lead to backlinks.

By following these tips, you can use press releases, media relations, and other PR tactics to attract backlinks and increase the visibility and credibility of your business or website. It is important to approach PR with a focus on providing value and building relationships with media outlets, rather than just focusing on acquiring backlinks.

There are several benefits of link building for business websites, including:

1. Improved search rankings: Acquiring backlinks from high-quality websites can help improve the ranking of a business website in search results, which can increase its visibility to potential customers.
2. Increased credibility: Acquiring backlinks from reputable websites can increase the credibility of a business website in the eyes of both search engines and users.
3. Greater exposure: Acquiring backlinks from other websites can increase the exposure of a business to new audiences and potentially bring in new customers.

Overall, link building is an important aspect of SEO for business websites because it can help improve search rankings, increase credibility, and bring in new customers. There are several strategies that businesses can use to acquire backlinks, including creating valuable and informative content, guest posting, broken link building, resource page link building, infographics, the skyscraper technique, testimonials, and partnering with other businesses.

Remember to approach link building with a focus on providing value and building relationships, rather than just acquiring backlinks. This will ensure that you are building a solid foundation for your website’s success in the long term.

We hope that these strategies will help you improve your link building efforts and drive more traffic and business to your website. Good luck!